The five day event held at the SMX Convention Center last July 20-24 consists of a two day international conference and a three day international franchise expo. During the first two days, several industry experts and practitioners, both international and local, get to share their insights regarding franchising. They discussed different strategies on how to make franchise businesses successful whether you are an emerging franchisor or an established franchisor.




The third day of the event served as the first day of the franchise expo where the people who want to have the opportunity to be their own boss get to see more than 500 brands to franchise. The Vice President of the Philippines, Leni Robredo, opened the first day of the franchise expo by sharing through her speech how the government sees the big contribution of SMEs in the Philippine economy and their plan to support the SMEs in order for the country to progress. She was also the one who initiated the ribbon cutting that officially signaled the start of the expo.




As you go around the four halls of the event, you get to see different exhibitors. There are food, non-food, suppliers and allied services, and international exhibitors. There were educational franchise seminars held during the day to keep visitors informed about franchising and there were also celebrity guests who are endorsers of some brands in the event.




Nelsoft Systems Inc. is a proud event partner of this grandiose annual franchising event and had the privilege to become in charge of PFA’s Registration Requirements. On the last day of the event, Nelsoft Systems Inc. even had a chance to educate a group of 3rd year college B.S. Entrepreneurship students from University of Caloocan about business software innovation in retail and food industry which inspired them to continue to innovate and create value as an entrepreneur.




We thank you for taking part in the success of the Franchise Asia Philippines 2016 event. We hope to see you and do business with you in the coming days ahead. Cheers to all aspiring entrepreneurs!